About Taboola Trends

General best practices, while valuable, sometimes fall short. Cultures, languages, verticals and platforms play a role in every analysis, and best practices change all the time on the open web.
At Taboola, we have access to vast amounts of data, and now, with trends.taboola.com, you have direct access to track these insights as they change.

How We Perform the Analysis

Taboola Trends is a data resource analyzing images and keywords gathered from content campaigns running on the Taboola platform. The data is analyzed on a weekly basis with the ability to filter by country, language, vertical and platform. The analysis includes individual items, or campaign creatives, that received at least 25 clicks and 25,000 impressions per week – altogether, every week we analyze a total of about 75 million clicks across 50 billion impressions.

How You Could Use These Insights

We aspire to identify the early stages of behavioral trends, and although our insights are not a guarantee of future behavior, it's a great starting point for anyone looking to understand what's trending right now.

• If you're an advertiser running a campaign on Taboola, or if you're planning to run a campaign, be sure to take advantage of the insights and test creatives that you know are increasing click through rates (CTRs).
• We also believe that advertisers who aren't running on Taboola can enjoy these insights and take advantage of the trends for other digital campaigns, as we believe these trends are still indicative of general online behavior.